The credit for Lost Camo® goes to Matthews®, Inc. Matt McPherson and his team primarily focus on the manufacture and distribution of hunting bows. The SOLOCAM® is their flagship bow and it revolutionized the archery industry because it is lighter, faster, quieter, and powerfully accurate. Today Mathews® is one of the leading bow producers in the world.
Because Mathews® is an expert on archery, naturally bow hunting was among their specialties. The need for concealment for both the archer and the weapon was obvious. Lost Camo® was designed with the purpose of concealing the wearer high among the trees and branches. Having the high ground is common practice for hunting. This is especially true for bow hunters. Most archers like to position themselves so they look down on their prey in close proximity while remaining safe from harm.
Lost but not forgotten
Simply stated, Lost Camo®’s business plan was created to change lives. Neither Matt McPherson nor Mathews® acquire any proceeds from Lost Camo®. Every cent of the year-end profits is given away — mostly to missionaries. Their mission statement is to fund the gospel message of Jesus Christ through the profitable licensing of their intellectual properties to other manufacturers.
100 percent of the proceeds — not the “majority” or “most of” — but 100 percent of the Lost Camo® profits go towards helping people less fortunate around the world.
- Matt McPherson
When Matt McPherson created Lost Camo® his purpose wasn’t to make money. In fact, many people don’t know that they donate 100% of their proceeds to charities. Purchasing a gun or gear skin with Lost Camo® helps to fund the Matthews® charity initiative. No other licensed camouflage pattern we carry has a mission statement quite like that. Getting Lost isn't as bad as it sounds, now is it?